TED Talks · Small thing Big idea
Why books are here to stay
I will lend books to people, but of course the rule is don't do that unless you never intend to see that book again.
Level: B1 · 44 sentences
Transcript
- I will lend books to people,
- but of course the rule is don't do that unless you never intend to see that book again.
- The physical object of a book is almost like a person.
- I mean, it has a spine, it has a backbone, it has a face.
- Actually, it can sort of be your friend.
- Books record the basic human experience like no other medium can.
- Before there were books,
- ancient civilizations would record things by notches on bones or rocks or what have you.
- The first... Books as we know them originated in ancient Rome.
- We go by a term called the codex,
- where they would have two heavy pieces of wood which become the cover,
- and then the pages in between would then be stitched along one side to make something that was relatively easily transportable.
- They all had to completely be done by hand,
- which became the work of what we know as a scribe.
- And frankly, they were luxury items.
- And then a printer named Johannes Gutenberg in the mid-15th century created the means to mass produce a book,
- the modern printing press.
- It wasn't until then that there was any kind of consumption of books by a large audience.
- Book covers started to come into use in the early 19th century.
- and they were called dust wrappers, usually had advertising on them.
- So people would take them off and throw them away.
- It wasn't until the turn of the 19th into the 20th century that book jackets could be seen as interesting design in and of themselves,
- such that I look at that and I think, I want to read that.
- That interests me.
- The physical book itself represents both a technological advance,
- but also a piece of technology in and of itself.
- It delivered a user interface that was unlike anything that people had before.
- And you could argue that it's still the best way to deliver that to an audience.
- I believe that the core purpose of a physical book is to record our existence and to leave it behind on a shelf,
- in a library, in a home,
- for generations down the road to understand where they came from,
- that people went through some of the same things that they're going through,
- and it's like a dialogue that you have with the author.
- I think you have a much more human relationship to a printed book than you do to one that's on a screen.
- People want the experience of holding it,
- of turning the page, of marking their progress in a story.
- And then you have, of all things, the smell of a book.
- Fresh ink on paper or the aging paper smell.
- You don't really get that from anything else.
- The book itself, you know, can't be turned off with a switch.
- It's a story that you can hold in your hand and carry around with you,
- and that's part of what makes them so valuable,
- and I think will make them valuable for the duration.
- A shelf of books, frankly, is made to outlast you, no matter who you are.